I looked at
the use of Social Media with Hobsons Bay Libraries, Mount Gambier Public
Library, and Yarra Plenty Regional Library Service. All make use of Social Media in a number of
ways, and have been using for differing lengths of time.
Promotion of
events: This is something that all three libraries do, and appear to do
reasonably well. . The use of Facebook
and Twitter is popular with the three library services as a way to promote
events. This is achieved by using promotional materials (copies of posters,
links to library website), as well as posting photos of past events as a way of
showing the community what they offer.
Service announcements:
Using social media for service announcements can assist in getting important
messages out to the community. As an example the Mount Gambier Library (2012)
used their Facebook page to advise changes to opening times. Hobsons Bay Libraries
(2012) are also using their Facebook page to notify the community of service
changes, such as the closing of the temporary Williamstown branch in
preparation for moving to the new building.
Recommended
reads: Social media is a fun way of sharing recommended reads and other readers
advisory with the library community. Yarra
Plenty library service (2010) do this through their website by providing the
facility for people to comment on, rate
or tag items. The Mount Gambier Library
(nd) makes use of a blog to provide genre base recommended reads from library
staff.
Library videos:
Having an online video tour of your library (branches) is a nice way to
introduce users to your library service.
Hobsons Bay (2012b) has their own YouTube channel which hosts an online
tour of each of their five branches as well as.
There is a link to YouTube from the libraries website, providing ease of
access to the channel. Hobsons Bay has also added an instructional video for
reserving items providing verbal and visual instructions.
Ease of
access: Yarra Plenty Regional Library (2010) uses a QR code to take people
directly to download their app for either iPhone or Android. The use of QR
codes allows the user to easily be able to access information, and this could
be used in a number of different ways, such as event bookings.
Reference List
Hobsons Bay Libraries. (2012). Hobsons Bay Libraries. Facebook. Retrieved
from https://www.facebook.com/HobsonsBayLibraries
Hobsons Bay Libraries. (2012). Hobsons Bay Libraries. YouTube.
Retrieved from http://www.youtube.com/user/hobsonsbaylibraries?feature=results_main
Mount Gambier Library. (2012). The Mount Gambier Library.Facebook.
Retrieved from https://www.facebook.com/pages/The-Mount-Gambier-Library/137817538356
Mount Gambier Library. (nd). See what’s on our shelves. RRB: Recommended
reading blog. Retrieved from http://rrb-mglibrary.blogspot.com.au/
Yarra Plenty Regional Library. (2010).
Homepage. Yarra Plenty Regional
Library. Retrieved from http://yprl.vic.gov.au